Reading, PA, October 1, 2014– Sweet Street Desserts is known worldwide as the leading innovator in the dessert industry, baking for restaurants and cafés in over 60 countries, on every continent. Rooted in Sandy Solmon’s, Founder and CEO of Sweet Street Desserts, principles that luscious and craveable foods have no bounds, the Company has once again reinvented itself with the opening of Café Sweet Street. Located at the bakery’s headquarters on Hiesters Lane in Reading, PA Café Sweet Street is committed to the power of good food shared and in this spirit is inviting the public to their ribbon cutting celebration on October 29th, from 7am -3pm.
A locavore concept, Café Sweet Street, offers spectacular breakfast and lunch menus featuring made-from-scratch signature dishes all from pure, locally sourced ingredients including the Cafes very own herb garden. Chef Brendan Jones, Café Sweet Street Chef and General Manager, infuses a contemporary twist on favorite dishes. Guests can enjoy handcrafted breakfast sandwiches and freshly prepared omelets, choosing from ingredients such as farm fresh eggs from Taproot Farms, a variety of mushrooms including Blue Gray Oyster from Primordia Mushroom Farm all while enjoying a freshly brewed pour over cup of Organic Deadman’s Reach® coffee.
Mid-day, Café Sweet Street provides a lunchtime oasis for patrons. Many of which are regulars, and do not stray from ordering the signature California Turkey sandwich with avocado, sweet pea shoots, and roasted red pepper pesto on grilled whole grain bread or the popular build-your-own salad option with a foundation of organic greens from B&H Organic Produce, topped with their favorite fresh, all natural produce from B&H Organic Product and Epic Acre Farms. Handmade sodas such as cucumber and mint, are served aplenty as a refreshing compliment to a cup of homemade Grandma’s Chicken Noodle soup.
A true destination, Café Sweet Street’s welcoming atmosphere is complete with industrial-chic design, sites of modern, locally commissioned artwork further accented by the variety of wood and metal materials that adorn the inside, not to mention the fragrant aromas of freshly baked croissants which are sliced for signature sandwiches and a stunning display of gourmet desserts. On summer days, the warm sunshine draws you outside to the newest feature of the Café. The terrace which was inspired by The High Line in New York City, dons a cement floor with aggregate glass, large patio umbrellas, cable railings and living green screen for sectional privacy. A Marra Forni pizza oven takes center stage, as freshly baked pizzas are made-to-order and served in a flash.
“Café Sweet Street provides us with a unique opportunity to not only engage with our neighbors in the community but it furthers are understanding and appreciation for what our Sweet Street Desserts customers are challenged with every day.” says Sandy Solmon. “The Café gives us a place to test products and really find out what motivates people.”
The Café Sweet Street event on October 29th is open to the public and will feature door prizes, local entertainment, samplings of the Cafes most popular dishes from 7am-3pm, as well as a popup Farmers Market featuring the Cafés local suppliers.