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Our Environment – Landfill Free

By About Sweet Street, blog, Industry News, Interesting Facts Comments Off on Our Environment – Landfill Free

Our desserts go beyond just quality ingredients. They represent a sincere dedication to our planet, community, and employees. Through socially responsible procurement practices, we strive to ensure a sustainable environment for generations to come. This commitment extends to our partners and customers alike. 

Recycling & Waste Reduction: 

We recycle cardboard, aluminum, metal, plastics, and paper instead of sending them to landfills. Waste is either recycled or used fuel to generate electricity at a nearby power plant, reducing waste hauling by nearly 1000 tons over 2 years. We’re committed to becoming landfill free! 

Energy Conservation:

Our bakery prioritizes energy conservation and continually seeks ways to reduce our environmental impact. Recent initiatives include installing variable frequency drives to lower fan speeds (electricity reduction), and using heat from our product cooling system to heat plant water year-round. 

Greener Packaging:

We produce frozen desserts shipped around the world and we must deliver these in the finest condition with zero food safety issues. In addition to meeting food grade standards, over 95%of our plastic packaging is recyclable number 1 or 6. We have reduced the size of our packaging, and our mailing carton is made from recycled material. In fact, 46% of the fiber used to make all of our corrugated packaging is recovered/recycled. Our corrugated packaging suppliers are certified by the Sustainable Forestry Initiative.

Sustainability:

  • Our palm oil is both organic and certified sustainable by RSPO (Roundtable on Sustainable Palm Oil). This certification guarantees that our palm oil products adhere to rigorous standards of sustainable production. 
  • We incorporate more than 35 sustainable chocolates in our bakery. Although these chocolates may not carry “certified sustainable” labels, our suppliers offer similar certified chocolates at a higher cost.

Our suppliers adhere to sustainable practices, essential for ensuring the ongoing global sourcing of cocoa beans and enhancing the well-being of farmers and their communities. These initiatives encompass:

  • Crop protection and productivity – Supporting long-term stability and success through improved efficiency, cultivating higher quality seedlings and generating sustainable increased yields for farmers.
  • Advancement of Women – partnering on projects to help overcome barriers for women cocoa farmers.
  • Addressing Child labor – working towards a supply chain where no children are submitted to dangerous or forced work on cocoa farms.
  • Financing & Loans – empowering families in impoverished communities to earn a living wage via cocoa-growing.

Sustainability is at the core of everything we do. Through recycling, energy conservation, and eco-friendly packaging, we’re reducing our environmental impact. Our socially responsible procurement practices ensure that our desserts meet top quality standards while supporting a sustainable future. Partnering with suppliers committed to sustainability helps empower cocoa farmers and communities, safeguarding our resources for future generations. 

Click Here for more details, and to download our Social Impact Statement.


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Our Environment – Landfill Free

By About Sweet Street, blog, Industry News, Interesting Facts Comments Off on Our Environment – Landfill Free

Our desserts go beyond just quality ingredients. They represent a sincere dedication to our planet, community, and employees. Through socially responsible procurement practices, we strive to ensure a sustainable environment for generations to come. This commitment extends to our partners and customers alike. 

Recycling & Waste Reduction: 

We recycle cardboard, aluminum, metal, plastics, and paper instead of sending them to landfills. Waste is either recycled or used fuel to generate electricity at a nearby power plant, reducing waste hauling by nearly 1000 tons over 2 years. We’re committed to becoming landfill free! 

Energy Conservation:

Our bakery prioritizes energy conservation and continually seeks ways to reduce our environmental impact. Recent initiatives include installing variable frequency drives to lower fan speeds (electricity reduction), and using heat from our product cooling system to heat plant water year-round. 

Greener Packaging:

We produce frozen desserts shipped around the world and we must deliver these in the finest condition with zero food safety issues. In addition to meeting food grade standards, over 95%of our plastic packaging is recyclable number 1 or 6. We have reduced the size of our packaging, and our mailing carton is made from recycled material. In fact, 46% of the fiber used to make all of our corrugated packaging is recovered/recycled. Our corrugated packaging suppliers are certified by the Sustainable Forestry Initiative.

Sustainability:

  • Our palm oil is both organic and certified sustainable by RSPO (Roundtable on Sustainable Palm Oil). This certification guarantees that our palm oil products adhere to rigorous standards of sustainable production. 
  • We incorporate more than 35 sustainable chocolates in our bakery. Although these chocolates may not carry “certified sustainable” labels, our suppliers offer similar certified chocolates at a higher cost.

Our suppliers adhere to sustainable practices, essential for ensuring the ongoing global sourcing of cocoa beans and enhancing the well-being of farmers and their communities. These initiatives encompass:

  • Crop protection and productivity – Supporting long-term stability and success through improved efficiency, cultivating higher quality seedlings and generating sustainable increased yields for farmers.
  • Advancement of Women – partnering on projects to help overcome barriers for women cocoa farmers.
  • Addressing Child labor – working towards a supply chain where no children are submitted to dangerous or forced work on cocoa farms.
  • Financing & Loans – empowering families in impoverished communities to earn a living wage via cocoa-growing.

Sustainability is at the core of everything we do. Through recycling, energy conservation, and eco-friendly packaging, we’re reducing our environmental impact. Our socially responsible procurement practices ensure that our desserts meet top quality standards while supporting a sustainable future. Partnering with suppliers committed to sustainability helps empower cocoa farmers and communities, safeguarding our resources for future generations. 

Click Here for more details, and to download our Social Impact Statement.


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Celebrating Women’s Contributions 

By About Sweet Street, blog, Industry News, Stay Amazed~ Sandy Solmon Comments Off on Celebrating Women’s Contributions 

Below is a small part of our story in advocating for Women. The journey we are on, in forging opportunity, was made possible by all of the American Women who celebrated and shared American desserts long before us. Click here to learn fun facts of American Women, American Desserts.

Empowering Opportunities for Women and Beyond:

At Sweet Street, we are committed to providing opportunities for women and all individuals seeking to advance in their careers. We ensure that growth opportunities are available to all who strive for personal and professional development. In Pennsylvania, our Founder and CEO, Sandy Solmon, has been recognized as one of the 50 Best Women in Business, highlighting her significant contributions to the state’s economy and communities. 

We believe in learning from diverse experiences and embracing each other’s strengths. Our workplace culture fosters collaboration, cultural vibrancy, and inclusion, mirroring the diversity of our beloved city. For instance, 60% of our production supervisors have been promoted from entry level positions. 

Our Partnerships:

Sweet Street Desserts is proud to collaborate with a range of esteemed partners, including:

  • The Schmidt Center at RACC.
  • Greater Reading Chamber Alliance.
  • Manufacturer’s Resource Center.
  • Advanced Manufacturing Industry Partnerships.
  • Berks County Community Foundation.
  • Literacy Council of Reading-Berks. 

These partnerships allow us to engage with our community, support local initiatives, and contribute to the growth and development of our region. Through these alliances, we strive to foster innovation, promote education, and make a positive impact on the lives of individuals and families in our community.

Our efforts to provide transformational opportunities extend globally, including through initiatives like the Honduran Cocoa Program.

Supporting Women Farmers

We are delighted to collaborate with the Chef4Kids organization for our Gluten Free Manifesto Honduran Chocolate Brownie. Through our partnership and others, the Honduran Cocoa Program engages with three cocoa cooperatives across two Honduran communities, offering training, education, and support for women farmers. This initiative equips them with the skills and income necessary to uplift their families and villages, while also imparting sustainable farming practices to ensure long-term land vitality for future generations. 

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Indulge Now or Miss Out! Unleash the Power of Limited-Time-Offerings

By blog, Dessert Enhancement, Interesting Facts, Seasonal Desserts Comments Off on Indulge Now or Miss Out! Unleash the Power of Limited-Time-Offerings

Desserts stand out as the perfect Limited Time Offer (LTO) for both restaurants and customers, adding a delightful and profitable dimension to the dining experience. Beyond being a sweet conclusion to a meal, desserts have a unique ability to captivate customers, drawing them in with a sense of indulgence and excitement. LTO desserts offer a dynamic and ever-changing menu that keeps customers curious and engaged. As a result, embracing dessert LTOs becomes a win-win strategy, fostering customer loyalty, and driving incremental revenue for restaurants. 

Why Our Desserts?

Desserts, beyond being a delightful conclusion to a meal, play a strategic role in enhancing the overall dining experience and contributing to the success of a restaurant. Studies show that desserts can add an average of 23.5% to check totals, boosting revenue. Moreover, servers can benefit from this as well, with tips increasing alongside the check total. The relationships between desserts and complementary desserts is evident, as almost everyone who orders dessert also opts for coffee, tea, or an after-dinner drink. Beyond the financial impact, serving quality desserts elevates customer satisfaction significantly. Satisfied customers not only return more frequently but are more likely to share their positive dining experiences, contributing to the restaurant’s reputation and success. 

Our LTO’S/Specifics.

Limited Time Offertings (LTO’s) are strategic maneuvers in the culinary world, injecting a sense of excitement and urgency into the dining experience. Datassential states that “+65% of consumers were motivated to visit an operator specifically to order an LTO within the past month.” Seasonal, holiday, and new offerings don’t just add variety to the menu; they drive sales and captivate customers. The notion of trying something “before it’s gone” taps into the human psyche, fostering a sense of adventure and exploration. LTO’s also serve as a “test run” for potential permanent additions to the menu, allowing customers to influence what becomes a lasting favorite. 

Sweet Street LTO Favorites!

New York Cheesecake:

Creamy, smooth, and satisfying. The buttery graham cracker crust provides the perfect balance to the luscious filling, making each bite a delightful symphony of sweetness and tanginess. 

Choc’late Lovin’ Spoon Cake:

The name says it all – moist and rich chocolate cake that is generously layered with velvety chocolate ganache, creating an irresistible symphony of flavors and textures. 

White Chocolate with Raspberry Cheesecake: 

Smooth white chocolate cheesecake base, perfectly complemented by a vibrant raspberry swirl. The buttery graham cracker crust adds a satisfying crunch to every bite! 

Design Suite… Calendar & Images.

Experience the Sweet Street Design Suite – your key to captivating marketing tools for brokers, distributors, and customers to elevate your dessert offerings. From visually enticing point-of-sale materials to strategies that unlock the potential for increased dessert sales, SweetStreetDesignSuite.com is your go-to destination for sweet success. Elevate your culinary journey with Sweet Street!

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Non-Commercial Demands Quality

By blog, Dessert Enhancement, Industry News, Manifesto Comments Off on Non-Commercial Demands Quality

In the dynamic landscape of commercial markets, Sweet Street Desserts seamlessly integrates as a versatile and delectable choice. As positive trends continue shaping non-commercial operations, the morning meal daypart takes center stage, constituting a substantial portion of food service visits. 

Similar to the narrative in commercial restaurants, non-commercial visits are increasingly influenced by food-based factors, emphasizing the importance of cravings, food quality, and variety. In this landscape, Sweet Street shines as a solution that not only meets but exceeds these expectations. As digital technology transforms the foodservice industry, the focus shifts from convenient locations to the core of experience — the food. 

In a time when non-commercial visits are influenced by cravings, a quest for top-notch food quality, and a longing for variety, Sweet Street stands out as the ultimate solution. Consumers demand high-quality, fresh, and flavorful foods, and our offerings perfectly match these culinary desires. Whether featured in bakeries, catering events, micro markets, or on digital menus, our Manifesto Individually Wrapped products are tailored to meet these evolving preferences.  

  • Efficiency: The convenience of no-to-minimal labor. Ensuing a streamlined operation, freeing up time for other essential tasks. 
  • Sustainability: Zero waste with individually wrapped treats, ensuring that each bite is as fresh and delightful as the first. 
  • Versatility: Suitable for all dayparts, from morning to late night cravings. 
  • Flexibility: Cross-utilize throughout your property effortlessly, creating a consistent and satisfying culinary journey for your guests. 
  • Mindful Health Selections: What sets us apart is our dedication to better-for-you ingredients, creating desserts that not tantalize taste buds, but also align with the growing demand for high-quality, fresh and free-from options.  

Our commitment to excellence ensures that everyone keeps coming back for more. With a keen understanding of the dynamic non-commercial foodservice markets, including bakeries, catering events, micro markets, and digital menus, our products emerge as the perfect solution for customers seeking a blend of convenience, quality, and exceptional taste. Whether it’s the efficiency of Individually Wrapped cookies, bars and scones or the enticing flavors of our Manifesto® Savory XANGOS, Sweet Street ensures that every bite is a moment of pure delight, catering to the cravings and preferences of our discerning customers.

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Senior Living Solutions

By blog, Dessert Enhancement, Interesting Facts, Manifesto Comments Off on Senior Living Solutions

Embark on a journey of senior living solutions that are designed to infuse every moment with a sense of warmth and fullness. At Sweet Street, we understand that luscious, crave-worthy comforts are key to igniting happiness and togetherness, especially in the senior living community. 

According to Nova One Advisor, it states that in 2022, the market size of the U.S. Active Adult (55+) Community was approximated at USD $589.60 billion. It is projected to exceed USD $875.27 billion by 2032, with a forecasted compound annual growth rate (CAGR) of 4.03% for the period from 2023 to 2032.

Embracing life to its fullest: Innovative Industry Solutions

In the realm of innovative industry solutions, a new area of senior living has emerged redefining the way residents experience their golden years. Active lifestyles, social events and “better-for-me” choices are centric to the 55+ community. 

At Sweet Street, we recognize the power of luscious, crave-worthy comforts. Our desserts serve as a perfect companion for every milestone and everyday joy, creating an atmosphere where residents and their guests can savor life to the fullest. But the benefits extend beyond taste:

Memories through Desserts

In senior living communities, it’s the experience and memories that take center stage. These moments of togetherness and joy form the heart and soul of these communities. This is where Sweet Street desserts come into play, ensuring that every shared experience is not just special but also incredibly delicious. 

Our Honduran Brownie, a beloved favorite, showcases our dedication to crafting desserts that cater to a range of tastes and occasions. Residents can enjoy it in various ways; As a simple, bite-sized treat perfect for casual conversations, a brownie bowl that allows residents to customize their dessert with a variety of toppings, or individually wrapped options for those on the move. 

For those with a taste for more fruitful, delightful option, our Vegan Banana Cake offers a versatile and wholesome choice. Whether it’s for a quick personal indulgence or a group celebration, the Vegan Banana cake is tailored to meet the diverse dessert preferences and needs of the senior living community ensuring that every bite is as delightful as the next. 

At Sweet Street, we recognize that each dessert holds the power to create cherished memories.  With our diverse selection of options and flavors, we aspire to enhance the senior living experience, one delectable bite at a time.

Resources:

Active Adult Analysis Report

Individually Wrapped Desserts

Recipes & More!

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Autumn’s Delight: Fall Desserts!

By blog, Dessert Enhancement, Seasonal Desserts Comments Off on Autumn’s Delight: Fall Desserts!

Indulge in the cozy and comforting flavors of autumn with our fall desserts! As the leaves turn to brilliant shades of red and gold, our desserts are here to satisfy your seasonal cravings. Whether you’re a fan of classic apple pies or eager to explore new, inventive creations, our fall desserts have something for everyone. Embrace the spirit of the season and treat yourself to the delicious tastes of autumn with us at Sweet Street!

The Power of One

In the world of delectable desserts and culinary creations, LTOs come especially pronounced during the seasonal and holiday periods when the taste buds tingle with anticipation, and the craving for something extraordinary grows stronger. Many restaurants and bakeries introduce special dessert menus for the colder seasons that cater to the seasonal cravings of customers. These LTOs drive more dessert sales. 

This is also a season where people want to treat themselves and their loved ones. Desserts are seen as a way to celebrate the sweetness of life, happiness, and joy of coming together. Studies show that 82.4% would order dessert when someone else at the table orders dessert.

Cozy & Heartwarming Winter LTOs:

Design Suite Overview:

Our Sweet Street Design Suite provides superior quality, customized marketing tools to brokers, distributors and customers. Nothing captivates dessert lovers like the power of suggestion – especially when it comes in the form of a gorgeous photo featuring luscious Sweet Street offerings. Let our point-of-sale materials help drive incremental sales from your dessert menu. A significant 85% of customers are swayed to indulge in a dessert when enticed by a mouthwatering photo.

Take your dessert offerings to the next level and unlock the potential for increased dessert sales. For more information on how you can sweeten the deal, explore SweetStreetDesignSuite.com today. Your sweetest creations are just a click away!

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Manifesto Break n Bake Cookies

By blog, Dessert Enhancement, Manifesto, Manifesto Cookies & Bars Comments Off on Manifesto Break n Bake Cookies

It all goes back to Sandy Solmon’s 2-bay garage, making classic American cookies striking the perfect balance of flavor, texture, and artfulness. This lead to the creation of our Manifesto Cookies and a full line of Manifesto Individually Wrapped Desserts.

We are all about simple indulgence and that is what our cookies bring. 

  • Permissible Indulgence: Our ManifestoⓇ Cookies are baked with wholesome ingredient to feel good about.
  • Versatility & Texture: Our 1oz cookies have more versatility and texture due to their size and shape, perfect for more creative and varied serving options. 
  • Comfort & Sharing: Cookies are often associated with comfort and nostalgia, providing a sense of warmth and familiarity.
  • Convenience: Simply break off a cube of dough, bake and enjoy.

Our Manifesto® line of treats made with ingredients that are clean and GMO free. Every batch of our hand crafted, ManifestoⓇ Break N’ Bake™ Cookies starts with our all-butter dough, free of additives and GMO’s, mixed with sustainable chocolates, cage free eggs. Made just for you with lots of love. 

Sandy’s Amazing Chocolate Chunk Manifesto®, Break N’ Bake™ Cookie + Salted Caramel Crunch Manifesto®, Break N’ Bake™ Cookie

Break em’. Bake em’. Love em’!

When it comes to serving ManifestoⓇ Break N’ Bake™ cookies, there are several approaches you can take to ensure they are enjoyable and presentable. Here are some ideas:

  • Weddings – Having smaller cookies at weddings can be a delightful and versatile for dessert options. Ways to include them in the weddings can be cookie shooters. With their unique presentation, guests can add an element of fun and interactivity to the dessert experience. They make perfect for wedding guest gifts. Guests will have something tasty to enjoy and remember your wedding by. Lastly, cookie assortment boxes for bridesmaids.
  • Gatherings/Parties – Break n Bake Cookies are perfect for gatherings and parties due to their versatility, bite-size nature, and simplicity. You can decorate them and add garnishes like sprinkles, powered sugar, chocolate drizzle, tiny marshmallows, and whipped cream to enhance the visual appeal. Our Break n Bake cookies also make the perfect bite-size ice cream cookies sandwiches. The smaller size ensures that the cookie doesn’t overpower the ice cream filling and they are more manageable to hold, especially when the ice cream starts to melt, reducing the mess and making it easier to eat the sandwich without it falling apart.
  • School Events – Cookies at school events can be a fun and creative way to enhance the overall experience to have everyone be involved. They are easy to share, versatile, and make an excellent snack option for a range of school events such as a classroom party, fundraising event, or dance event.
  • Birthdays – This dessert is perfect or birthdays because they contribute to a memorable and enjoyable birthday celebration for guests all ages. These can be placed on trays or platters for self-serve or individually wrapped for party favors. These also work well as part of a treat station setup or dessert table!

Baking Instructions

  1. Line an appropriate sized sheet pan with parchment paper.
  2. Place frozen cookie puck topped side up (course sugar or particulates) on baking sheet and arrange (4 of a half tray, 9 on a full tray) on baking tray.
  3. Preheat oven to the desired temperature before baking.
  4. Convection oven (hot forced air) – Set at 300° F, high fan setting (if adjustable). Bake for 11 minutes.

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Breakfast All-Day

By blog, Interesting Facts, Manifesto, To-Go Desserts Comments Off on Breakfast All-Day

Morning routines generally consist of rolling out of bed, throwing on any clean clothes, grabbing a hot cup of coffee, and heading right out the door. The last thing on your mind is eating, especially dessert. They say breakfast is the most important meal of the day… Maple Bacon Xango’s anyone?

With time in the office or remote days at home, purchasing breakfast from restaurants and other foodservice venues have been beginning to pick up again. McDonald’s CFO, Kevin Ozan stated that breakfast  represented about 25% of the chain’s overall sales. For years, breakfast in the restaurant industry was standard bacon, toast, and eggs. Now there is a push for a more inventive offering. So what do you say, all-day breakfast? Egg-cellent! 

Reasons to upsell breakfast at your restaurant:

Early morning indulgence

Creative breakfast options

Breakfast appeals to all

More affordable alternative to dinner as a social occasion

Savory XANGOS- Your Solution to All-day Breakfast

Today, guests are explorers hungry for exciting new flavors while treasuring traditional and familiar formats. ManifestoⓇ SAVORY XANGOS™ are a modernly curated discovery of delicious regional flavors, from Central America and the Middle East to the Mediterranean. Aromatic spices, fresh herbs, naturally vibrant vegetables and smooth cage-free egg flan authentically meld in our iconic, crispy and golden tortilla. Free GMO’s and all things artificial.

Why Savory XANGOS?

What is a Savory XANGO?

  • Savory, cage-free egg flan
  • Roasted veggies and toasted spices
  • Flaky, golden pastry-like tortilla
  • Creamy, herbed cheeses

-Mediterranean Manifesto® Savory XANGOS™

Roasted red peppers, kale and caramelized onions paired with a savory cage-free egg flan seasoned with thyme, nutmeg and dijon. Finished with the creaminess of herbed feta filling rolled in a crisp, golden tortilla.

Inspired by the Mediterranean Frittata

Tradition: a delicious combo of cultures and cooking methods- eggs are beaten to a fluff as garden-fresh veggies and savory cheeses are folded in. Slowly baked in a firewood oven, until ready to be served al fresco with the entire family.

-Southwest Salsa Verde Manifesto® Savory XANGOS™

Mild spice of salsa verde- fire roasted tomatillos, Serrano and Bell peppers, sauteed onions – and crunchy tortilla chip crumbles layered and cooled by a smooth, savory blend of cheeses with roasted garlic and cayenne pepper. Wrapped in a crisp, golden tortilla.

Inspired by Chilaquiles

Tradition: For hundreds of years Mesoamerican families have sun-dried leftover tortillas and used them for breakfast the next day- providing a way to stretch resources while making a satisfying meal. In this dish, the crunchy tortillas are simmered in a sauce to soften and topped with favorites.

-Roasted Tomato Feta Manifesto® Savory XANGOS™

A mixture of smoked tomato, roasted red peppers, chilies, onions, and toasted Middle Eastern spices are layered with a smooth cage-free egg flan ribboned with fresh kale and crumbled feta. Wrapped in a crisp, golden tortilla.

Inspired by Shakshuka

Tradition: ingredients slowly cook on an open fire throughout the morning. As loved ones gather for brunch, the cast iron skillet is placed amidst a courtyard dining table for shared comfort and nourishment.

Reasons to love Manifesto® Savory XANGOS™?

Trending Flavors = Bold Solution

Individually Wrapped = No Waste

Versatile, Pre-oiled = Operationally Friendly

Familiar Format = On-The-Go Convenience

Purposeful Ingredients= Better-for-me Meal

For more, all things ManifestoⓇ Savory XANGOS™, click here.

More All-Day Breakfast Options

Breakfast comfort meets adventure. These decant recipes go beyond the usual pancakes, french toast, and waffles. There’s no need to wait until evening to indulge. Functional ingredients are flavoring the breakfast list. As breakfast makes a comeback, these meals can be enjoyed at any time of the day. Breakfast foods for dinner are most popular with consumers, at 59%, followed by lunch (49%), as a snack (39%) and for dessert (20%).

Maple Bacon Xangos

More than 2 decades have passed since our legendary Cheesecake XANGOSⓇ hit the scene. The momentous discovery of the cheesecake-filled crispy, golden tortilla dessert, dubbed the after-dinner “missing link”, forever changed the dining experience. 

Get brunch’d up with our Maple Bacon XANGOS® ! Rich, smooth cheesecake spread with crème fraiche. Top with cinnamon sugar w/ granola, crumbled with bacon and strawberries.

Click here for Maple Bacon Xango ingredients

Bonus page for more XANGOS® recipes and ideas. 

French Toast Pullmans

These French Toast Pullmans have breakfast written all over it. They’re free from GMO’s and all things artificial; additives, colors and flavors. Click here to learn more about our sustainable sourcing and ingredient initiatives.

A mainstay of breakfast, brunch and break indulgence is our Pullman Loaves:

  • Purposeful, better-for-you ingredients
  • Thaw and serve, ready to indulge
  • Comforting flavors and format
  • Versatile, breakfast, grab-and-go, plated, parfait, grilled, catering, etc.

Why All-Day Breakfast?

55% of diners love breakfast all-day and say they’d order breakfast items at any time if they were offered, Restaurant Management Statistics, 2022. No more complicated cooking methods or decisions about what dishes to rely on these streamlined plates featuring savory, smooth, and authentic dishes. You can be assured that these ingredients are savory, wholesome, and packed with nutrients. Making it more convenient to serve at your restaurant for all-day breakfast indulgence. That’s the power of exceptional food.

Resources: Homebound Consumers, Breakfast Comeback, Comfort Meets Adventure, All-Day Breakfast Is Changing Restaurants.

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Social Media & the Restaurant Industry

By blog, Industry News, Interesting Facts Comments Off on Social Media & the Restaurant Industry

Social media is one of the most relevant ways to reach customers and promote your restaurant business. It has changed the way we experience everything from day-to-day communication to eating out. 

With the rise of Instagram and Facebook, restaurant owners are seeking social media platforms to attract customers, get customer feedback, and to build customer loyalty. 

Let your customers eat with their eyes. Sharing pictures and videos of your restaurant’s menu, food preparation, and venue attracts the attention of young consumers and creates brand recognition.

  • Increased Control – Social media marketing can be controlled on a computer in the back of house or via iPhone. Studies show that 1 billion people use IG every month and while 63% of the users login everyday, 62% of people say they’ve become more interested in a brand or product after seeing it on their IG stories. 
  • Responsive Campaigns – Planning an upcoming event for your restaurant? Last minute changes? Luckily social media plans can be edited online within a matter of seconds, ensuring that your customers will get the correct information quickly. 
  • Ongoing Interaction – Whether positive or negative feedback, it is important that you acknowledge criticism and be openly grateful that you are listening to your customers. By taking the time to read and respond to comments, you can learn a lot about your audience is enjoying and what they want to see more of. 

From GrubHub, 45% of customers say they’ve tried out a new restaurant after seeing its post on social media. Everyone loves having something to celebrate. Incorporating micro food holidays into your social media strategy can lead hungry diners to check out your cuisine. 

#ShareSweetness on social media! 

The purpose of our toolkit is to provide insights, tips, and resources for promoting your offerings on social media. Let us help you connect with takeout and delivery customers and build higher check averages through the lusciousness of Sweet Street desserts. From our Sweet Street Fall/Winter Mix-Up magazine, 60% of American consumers order delivery at least once a week which leads to 40% of restaurant revenue that makes up for online orders. 

Leveraging social media is one of the most affordable and effective ways to promote your restaurant and build customer loyalty. Word of mouth is the most powerful form of advertising. Using go-to hashtags like #ShareSweetness can help encourage your customers to mention your restaurant in their own posts. 

Check out our Social Media Toolkit for more marketing solutions!

Social media has completely revamped the way we build connections. It lends a helping hand to many who need support or services when it comes to digital marketing. Most importantly, it has opened doors for various industries to gain the exposure they need to build a thriving business. 

All businesses should utilize social media marketing practices. By doing so, they can maximize opportunities, reach people in need, and provide the resources to drive more business and revenue.

Resources: Diner Study, Aging of Social Media, Social Media Holidays

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