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Industry News

Non-Commercial Demands Quality

By blog, Dessert Enhancement, Industry News, Manifesto Comments Off on Non-Commercial Demands Quality

In the dynamic landscape of commercial markets, Sweet Street Desserts seamlessly integrates as a versatile and delectable choice. As positive trends continue shaping non-commercial operations, the morning meal daypart takes center stage, constituting a substantial portion of food service visits. 

Similar to the narrative in commercial restaurants, non-commercial visits are increasingly influenced by food-based factors, emphasizing the importance of cravings, food quality, and variety. In this landscape, Sweet Street shines as a solution that not only meets but exceeds these expectations. As digital technology transforms the foodservice industry, the focus shifts from convenient locations to the core of experience — the food. 

In a time when non-commercial visits are influenced by cravings, a quest for top-notch food quality, and a longing for variety, Sweet Street stands out as the ultimate solution. Consumers demand high-quality, fresh, and flavorful foods, and our offerings perfectly match these culinary desires. Whether featured in bakeries, catering events, micro markets, or on digital menus, our Manifesto Individually Wrapped products are tailored to meet these evolving preferences.  

  • Efficiency: The convenience of no-to-minimal labor. Ensuing a streamlined operation, freeing up time for other essential tasks. 
  • Sustainability: Zero waste with individually wrapped treats, ensuring that each bite is as fresh and delightful as the first. 
  • Versatility: Suitable for all dayparts, from morning to late night cravings. 
  • Flexibility: Cross-utilize throughout your property effortlessly, creating a consistent and satisfying culinary journey for your guests. 
  • Mindful Health Selections: What sets us apart is our dedication to better-for-you ingredients, creating desserts that not tantalize taste buds, but also align with the growing demand for high-quality, fresh and free-from options.  

Our commitment to excellence ensures that everyone keeps coming back for more. With a keen understanding of the dynamic non-commercial foodservice markets, including bakeries, catering events, micro markets, and digital menus, our products emerge as the perfect solution for customers seeking a blend of convenience, quality, and exceptional taste. Whether it’s the efficiency of Individually Wrapped cookies, bars and scones or the enticing flavors of our Manifesto® Savory XANGOS, Sweet Street ensures that every bite is a moment of pure delight, catering to the cravings and preferences of our discerning customers.

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Social Media & the Restaurant Industry

By blog, Industry News, Interesting Facts Comments Off on Social Media & the Restaurant Industry

Social media is one of the most relevant ways to reach customers and promote your restaurant business. It has changed the way we experience everything from day-to-day communication to eating out. 

With the rise of Instagram and Facebook, restaurant owners are seeking social media platforms to attract customers, get customer feedback, and to build customer loyalty. 

Let your customers eat with their eyes. Sharing pictures and videos of your restaurant’s menu, food preparation, and venue attracts the attention of young consumers and creates brand recognition.

  • Increased Control – Social media marketing can be controlled on a computer in the back of house or via iPhone. Studies show that 1 billion people use IG every month and while 63% of the users login everyday, 62% of people say they’ve become more interested in a brand or product after seeing it on their IG stories. 
  • Responsive Campaigns – Planning an upcoming event for your restaurant? Last minute changes? Luckily social media plans can be edited online within a matter of seconds, ensuring that your customers will get the correct information quickly. 
  • Ongoing Interaction – Whether positive or negative feedback, it is important that you acknowledge criticism and be openly grateful that you are listening to your customers. By taking the time to read and respond to comments, you can learn a lot about your audience is enjoying and what they want to see more of. 

From GrubHub, 45% of customers say they’ve tried out a new restaurant after seeing its post on social media. Everyone loves having something to celebrate. Incorporating micro food holidays into your social media strategy can lead hungry diners to check out your cuisine. 


#ShareSweetness on social media! 

The purpose of our toolkit is to provide insights, tips, and resources for promoting your offerings on social media. Let us help you connect with takeout and delivery customers and build higher check averages through the lusciousness of Sweet Street desserts. From our Sweet Street Fall/Winter Mix-Up magazine, 60% of American consumers order delivery at least once a week which leads to 40% of restaurant revenue that makes up for online orders. 

Leveraging social media is one of the most affordable and effective ways to promote your restaurant and build customer loyalty. Word of mouth is the most powerful form of advertising. Using go-to hashtags like #ShareSweetness can help encourage your customers to mention your restaurant in their own posts. 

Check out our Social Media Toolkit for more marketing solutions!

Social media has completely revamped the way we build connections. It lends a helping hand to many who need support or services when it comes to digital marketing. Most importantly, it has opened doors for various industries to gain the exposure they need to build a thriving business. 

All businesses should utilize social media marketing practices. By doing so, they can maximize opportunities, reach people in need, and provide the resources to drive more business and revenue.

Resources: Diner Study, Aging of Social Media, Social Media Holidays

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Indulge in Cold Weather Adventures

By blog, Industry News, Seasonal Desserts, To-Go Desserts Comments Off on Indulge in Cold Weather Adventures

With fall and winter just around the corner, it’s time to plan ahead for all of the guests that cold weather adventures bring. 

Lodges, hotels, resorts and indoor amusement parks are primed to get a business boom in 2022/2023. “Domestic leisure travel spending has already surpassed pre-pandemic levels, even when adjusted for inflation.” Along with a more immersive guest experience comes upgrades to the food experience.

Great Breakfast Leads to Great Reviews

Breakfast is a daypart to win the hearts of your hotel guests. A recent Google survey found that 42.4% of guests picked breakfast as the hotel feature they most looked forward to. Before the family hits the slopes, make sure to provide an excellent experience with wholesome, luscious options. 

A mainstay of breakfast, brunch and break indulgence is our Pullman Loaves.

  • Purposeful, better-for-you ingredients
  • Thaw and serve, ready to indulge
  • Comforting flavors and format
  • Versatile, breakfast, grab-and-go, plated, parfait, grilled, catering, etc. 

 

Pullman Variety #9 is available in national distribution and contains mouthwatering flavors: Orange Poppy, Lemon Glazed, Marble Chocolate Chip and Cinnamon Streusel. Pre-sliced for operation ease, this variety case offers fresh flavor options for guests while providing chefs with a canvas fit for creativity. Cross-utilization of sku’s remains key in the ever changing foodservice landscape. Whether a grab-and-go option or transformed into french toast worthy of their cravings, guests will keep coming back for more Pullmans.   

CLICK HERE for more information on Pullman loaves, including Individually Wrapped. 

Satisfy Seasonal Cravings

As guests coming off the ski lift are looking for a break and indulgent Après snack, satisfy them with a warm Sandy’s Amazing Chocolate Chip Cookie or a local hot drink favorite paired with an aromatic Cinnamon Streusel Pullman. What’s better after a long-day of indoor amusement park fun, than capping the night with lasting fireside memories in the lodge? Feed their nostalgia with a hot chocolate bar featuring Chewy Marshmallow Bars with a chocolate fountain for a new take on s’mores perfection. 

National Hot Chocolate Day – January 31st 

Why Sweet Street is Perfect for You

Sweetness is best shared and creates an unforgettable experience that is cherished by family and friends. Whether it is our Molten Chocolate Cake as a decadent end to a fine dining experience, a wholesome grab-and-go snack from your cafe or kiosks, or Pullman French Toast so out-of-this-world it becomes a signature on the menu…Your guests are guaranteed to revel in our ready-to-indulge desserts, worthy of their cravings with wholesome ingredients they can feel good about. 

  • Readily available in National Distribution and Redistributors. 
  • Craveable solution to be cross-utilized throughout your property.
  • Thaw and serve. Labor savings. 
  • Fresh options, with better-for-you ingredients for cafes and kiosks.
  • Indulgent add-on for catering and events.

 

Click here for French Toast Recipe

Resources: Travel Forecast

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Welcome Back: Catering to Everyone’s Needs

By blog, Industry News, Seasonal Desserts, To-Go Desserts Comments Off on Welcome Back: Catering to Everyone’s Needs

Hotels and resorts provide a destination for relaxation, celebrations and gatherings; for both out-of-town guests and local patrons. As occupancy rates across the country continue to increase, large scale event bookings dominate. Customers of all types – business and pleasure- are hungry. They have an increased appetite for communal experiences and indulgent foods. You need desserts that evoke togetherness, are versatile, always delicious and most importantly AVAILABLE.

Research from the American Hotel & Lodging Association (AH&LA) shows that business travel, a key source of business for restaurants, should rebound to 80% of the 2019 level by the third quarter of this year. Analysis conducted for the group projects travel for business will increase overall this year by 14% from the 2021 level, with the tally topping pre-pandemic levels by 2024. 

Purposeful. Indulgent. Versatile.

Our Individually Wrapped Pullmans are strewn with wholesome, GMO-free ingredients, such as rich Saigon Cinnamon, freshly pureed, ripened bananas and scattered generously with the sweetness of sustainably sourced chocolates. All baked just-for-you with cage free eggs, pure cane sugar, rBST free dairy and free of all things artificial; colors, flavorings.

With a 10 day ambient shelf-life, you can offer an always fresh, on-the-go breakfast, afternoon pick-me-up or late night, better-for-you indulgence. Ideal for boxed meals, catered events, coffee and snack kiosks, elevating your brunch offering or a pre-portioned and contactless, signature item throughout your property. The convenience of thaw-and-serve indulgences with better-for-you ingredients, make Individually Wrapped Pullmans the ideal option to satisfy all of your customers’ cravings.

Click here to learn more about our entire Individually Wrapped Manifesto Product Line.

Cater to all of the needs. 

Wedding and event planners are getting creative with their menu offerings, as everyone is faced with overbooked venues, limited vendors, low supply, labor constraints and safety concerns. Individualized dessert offerings, such as cupcakes, continue to be trendy going into 2023. These “personalized” desserts provide a solution to the above obstacles while offering a variety of flavor options for guests.

With flavors for every occasion and craving, our Original Variety Cupcake (2090) is complete with Vanilla Bean, Chocolate on Chocolate, Jelly Roll, Peanut Butter, and Red Velvet.

 

 

Brighten up any moment with a “just for me” indulgence of our Sweet Street cupcakes.

  • Indulgent room service add-on
  • Festive menu addition to celebrate birthdays, personal milestones, anniversaries
  • Festive alternative to a traditional cakes or catered dessert display
  • Edible cupcake towers on tables as centerpieces
  • “Welcome” treat at check-in
  • “Thank You” to employees for going above and beyond

 

Satisfy Seasonal Cravings

Fall has consumers transitioning into sweater weather and comforting flavors. The smells of warmed cinnamon paired with everything pumpkin sets the stage for indulgent memories and satiated cravings. Not-so-expected autumn favorites to the menu include zucchini and legendary monster mash-ups in the form of shakes.

Cupcake Milkshake Recipe

 

Click here for French Toast Recipe

Click here for Cupcake Milkshake Recipe

Click here for our Hotel/Lodging Brochure

 

Resources: Restaurant Business

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Menu Hacks: The Psychology Behind Menu Design

By blog, Industry News, Interesting Facts, menu design, restaurant industry Comments Off on Menu Hacks: The Psychology Behind Menu Design

Your most valuable piece of marketing as a restaurant owner is a thoughtfully designed menu. It advertises your offerings while increasing your restaurant’s profitability. Menu engineering is the strategic process of designing a menu to maximize profits. It requires analyzing profitable and your most popular menu items. Using menu psychology techniques to highlight these items, restaurants can construct menus in the most effective way.

First, you must analyze menu items to find the most popular and profitable, which is important since you’ll be constructing your menu around these items. Ensure that your menu is priced correctly for maximum profits and understand item popularity using the menu matrix. After analyzing your menu items and pricing them appropriately, the fun can begin with these designing hacks.

Scannability

The first component to consider in menu design is its scannability. Therefore, restaurateurs want to grab guests’ attention with their high profit items. The research shows that customers are likely to order one of the first items that draw their attention. Since guests only spend an average of 109 seconds looking at your menu, it must be designed for guests to easily find key items aka scannable.

You want to avoid crowded layouts, limit item choices, and create a natural flow. Do you ever get overwhelmed at the sight of too many options? This is the psychological theory known as the “paradox of choice,” which assumes that the more options we have, the more anxiety we feel, whereas too little options make consumers feel misrepresented. The golden number for food options is 7 per category. Anything over seven items can ambush customers and lead to confusion, and confusion can cause them to revert to their “usual” by default instead of trying a new menu item. There is no shame in sticking with what you know, but a well-designed menu will entice you to try something different or more expensive.

  • Limit Options.Psychologists suggest that restaurateurs limit options per category to the golden number, around 7 items, based on the theory, “paradox of choice”. Limiting options can increase perceptions that consumers made the right choice, which in turn brings customers back. in an industry where repeat customers account for about 70% of sales, getting diners to return is the ultimate goal. (Mental Floss)
  • Declutter. Avoid crowded layouts and choose easy-to-read fonts and font sizes. Stick with visible dish titles and clear sections.
  • Location, location, location! Psychologists have studied consumer eye patterns and found that our eyes tend to move to the center of the menu first, then move on to the top right corner, followed by the top left corner. This is known as “The Golden Triangle”. Place your most profitable menu items in these prime real estate locations (Webstaurant)
  • Use glossaries if needed. Some patrons may feel intimidated by unfamiliar names and be deterred from ordering fancy-sounding dishes. A glossary can give more context so guests feel confident that they’re making an informed decision and the right choice.

Sensibility

Next, consider the menu’s ability to tap into the customer’s senses. Do the food items catch your eye? Does the menu evoke emotion? According to restaurant consultant Aaron Allen, colors can conjure different types of feelings and “motivate” behavior. For example; blue has a calming effect, while red can stimulate appetite and a sense of urgency, and yellow draws our attention. Entertain the use of borders, shaded boxes, and white space to highlight specific and profitable items. Crowding your menu with photos can cheapen the feel of a menu, but a nice-looking picture alongside a food item can increase sales by 30%.

Another tactic is writing longer, more detailed descriptions that persuade customers they are getting more for their dollar. According to a Cornell study, researchers found that more detailed descriptions sold nearly 30% more food. Customers also rated those items as tasting better. “People taste what you tell them they’re tasting” says menu engineer, Gregg Rapp (Mental Floss). So tell them a story! Detail dishes with verbiage that describes where it’s sourced and how it’s prepared to be effective in increasing the perception of quality in the items.

  • Use color. Choose a color scheme that reflects your sales and marketing objective. People emotionally respond to color, subconsciously, which can influence their behavior. You can use bright colors, which capture attention and trigger appetite, to draw focus to specific arrears of your menu.
  • Use photos. Use professional photography in your menu, but do it sparingly. People respond to images on display like they would if the plate was right in front of them and if you’re hungry the response is “I’ll have that!”
  • It’s all about semantics! Mind the language that you use to describe your dishes and tell a story. Adjectives like “line-caught,” “farm-raised,” or “locally-sourced” are big turn-ons for customers and can increase the perception of quality.
  • Make it nostalgic. Touching past time-periods can trigger happy memories of their childhood, family or traditions. “Grandma’s Chicken Soup” or “Campfire Hot Cocoa” stir feelings of comfort and closeness.

Another trick is to create space around high-profit items by putting them in boxes or otherwise separating them from the rest of the options. “When you put in a pocket of negative space, you pull the eye there,” writes Allen. “Putting negative space around an item can call attention to it and help you sell it” (Mental Floss).

Profitability

Finally, circle back to your menu’s profitability. Perspective is everything when considering menu design. Author of Priceless, William Poundstone, reveals the psychology behind menus, stating ”ultimately, it’s about minimizing the focus on price”. Making price tags as inconspicuous as possible, we can encourage guests to spend more. A Cornell University study found that written-out prices also encourage guests to spend more. Here’s a few more hacks that are designed to increase your menu’s profit potential.

  • Avoid dollar signs. Currency indicators are a pain point that remind customers they are spending money and make them feel like they are spending more than they actually are. Soften the price by eliminating the dollar sign.
  • Avoid price trails. Price trails are dotted lines that connect your menu items to their price and are the cardinal sin of menu design. This takes the focus away from your dish description and straight to the price instead. Try “nested” pricing, prices that are listed discreetly after the meal description in the same font size, so consumer eyes glide right over it (Mental Floss).
  • Avoid price columns. Placing prices in a column will draw focus to the cost of the food, instead of the dish itself, which could lead guests to choose the cheapest items on the menu.
  • Use price decoys. A price “decoy” is a menu item that would seem overly expensive to guests, placed near high profit margin items. This gives the perception, when compared to the decoy, that customers are getting a deal, a “better bang for their buck”.
  • Sandwich your menu items. D Studies show that customers tend to notice and order the top two items or the last item of each section more often than other items. Place your most profitable items at the top of the list and one at the bottom to optimize your menu categories.

Final thoughts

Guests will scan your menu in less than 2 minutes on average, which means you have a small window to set the menu’s tone for customer satisfaction and optimal profit. Using these psychological tactics of menu design, to revamp your menu can greatly improve your restaurant’s profits and guest experience. Our Sweet Street Design Suite provides you with the expertise and tools to sell more.

 

 

Sources: Aaron Allen | WebstauranteStore | Canva | Mental Floss | The Sydney Morning Herald

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